THE NEW ERA

Supermarket retailing is returning to its local roots.Rather than trying to merchandise to a mass market that no longer exists, national and regional chains are trying to align their assortments and promotions to appeal to smaller, more specific demographic segments, several industry observers told SN."Retailing has always been a local activity when done best, and market specialization is really a

Supermarket retailing is returning to its local roots.

Rather than trying to merchandise to a mass market that no longer exists, national and regional chains are trying to align their assortments and promotions to appeal to smaller, more specific demographic segments, several industry observers told SN.

"Retailing has always been a local activity when done best, and market specialization is really a return to best practices," said Jim Hertel, senior vice president with co

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