THE NEW ERA

Niche marketing has come out of the corner and taken on new importance for food retailers looking for ways to grow.For years, large chains tried to be one-stop-shopping destinations. Yet cultural changes, channel blurring and demographic shifts created opportunities for specialized retail formats. Supermarkets that tried to satisfy everyone were criticized for pleasing no one. To their credit, retailers

Niche marketing has come out of the corner and taken on new importance for food retailers looking for ways to grow.

For years, large chains tried to be one-stop-shopping destinations. Yet cultural changes, channel blurring and demographic shifts created opportunities for specialized retail formats. Supermarkets that tried to satisfy everyone were criticized for pleasing no one. To their credit, retailers are shifting gears and targeting niche markets including such diverse groups as b

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