NEW FIBER REPLACES FAT, STABILIZES FOODS

WEST HAVEN, Conn. -- For brand marketers looking for a point of differentiation, the healthful connotations of fiber can give a product added appeal.In the past, adding fiber often reduced the product quality and presented a technological challenge. UltraCel, a modified wheat fiber developed by Watson Foods Co. here, offers more than just enhanced label claims.Lynne Sweet, Watson's manager of product

WEST HAVEN, Conn. -- For brand marketers looking for a point of differentiation, the healthful connotations of fiber can give a product added appeal.

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