NEW FRONTIER

Health and beauty care retailers have reason to celebrate as the National Association of Chain Drug Stores Marketplace Conference, a top showcase for new HBC products, gets under way in Philadelphia this week.In a trend cutting across all segments of the business, executives say, consumers are spending more on high-end new products -- if they believe they are getting true innovation for their money.Exhibit

Health and beauty care retailers have reason to celebrate as the National Association of Chain Drug Stores Marketplace Conference, a top showcase for new HBC products, gets under way in Philadelphia this week.

In a trend cutting across all segments of the business, executives say, consumers are spending more on high-end new products -- if they believe they are getting true innovation for their money.

Exhibit A is Total.

Since its launch last December, Colgate-Palmoli

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