NEW HEIGHTS IN THE COLA WARS

RIO DE JANEIRO, Brazil (FNS) -- With the Brazilian economy in its most promising phase in years, consumers here are being treated to a world-class display of cola warfare, courtesy of Coke and Pepsi.In a widely publicized case of "ambush marketing" here in early January, Pepsi-Cola flew a huge blimp decorated with its red, white and blue logo above the Coca-Cola-sponsored "Opera Mundi" multimedia

RIO DE JANEIRO, Brazil (FNS) -- With the Brazilian economy in its most promising phase in years, consumers here are being treated to a world-class display of cola warfare, courtesy of Coke and Pepsi.

In a widely publicized case of "ambush marketing" here in early January, Pepsi-Cola flew a huge blimp decorated with its red, white and blue logo above the Coca-Cola-sponsored "Opera Mundi" multimedia event in Rio's Maracana soccer stadium.

Two weeks later the blimp appeared again

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