NEW HMR RECIPE

MIDDLEBURY, Conn. -- Supermarkets can exert a powerful influence in the creation of a new fresh meals industry, according to a food manufacturer working with some chains on their home-meal replacement strategies.But to do so, the food supplier says, supermarkets may have to shed the grocer's attitude and behave more like restaurateurs when they manage product promotion, safety, quality assurance and

MIDDLEBURY, Conn. -- Supermarkets can exert a powerful influence in the creation of a new fresh meals industry, according to a food manufacturer working with some chains on their home-meal replacement strategies.

But to do so, the food supplier says, supermarkets may have to shed the grocer's attitude and behave more like restaurateurs when they manage product promotion, safety, quality assurance and pricing.

"This is the first time I know of where supermarkets are driving the

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