NEW INFANT FORMULA COULD AFFECT MARGINS

PHILADELPHIA -- A new low-price infant formula from the third-ranked supplier could affect promotions and retail margins in the category, said retailers.Formula maker Wyeth-Ayerst Laboratories, a division of American Home Products here, launched Bonamil Infant Formula brand in the United States in October, after marketing the product for 21 months in Canada.Retailers who have sat through presentations

PHILADELPHIA -- A new low-price infant formula from the third-ranked supplier could affect promotions and retail margins in the category, said retailers.

Formula maker Wyeth-Ayerst Laboratories, a division of American Home Products here, launched Bonamil Infant Formula brand in the United States in October, after marketing the product for 21 months in Canada.

Retailers who have sat through presentations about Bonamil said Wyeth claims the product's key point of difference is p

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