NEW INGLES CAMPAIGN GOOD FOR THE HEART

ASHEVILLE, N.C. -- Ingles Markets this month has implemented a chainwide effort to draw shoppers' attention to heart-healthy food bearing the American Heart Association's heart-check mark.The chain's 203 stores are using shelf-talkers, weekly circulars and in-store posters to make consumers aware that these foods are lower in cholesterol and saturated fat."This is the first time we have tried to do

ASHEVILLE, N.C. -- Ingles Markets this month has implemented a chainwide effort to draw shoppers' attention to heart-healthy food bearing the American Heart Association's heart-check mark.

The chain's 203 stores are using shelf-talkers, weekly circulars and in-store posters to make consumers aware that these foods are lower in cholesterol and saturated fat.

"This is the first time we have tried to do this on this scale," said Leah McGrath, corporate dietitian for Ingles, which

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