THE NEW KICK IN JAPAN

TOKYO (FNS) -- Since J-League, Japan's professional soccer league, opened its first season May 15, 1993, it has become one of the bright spots in the nation's sluggish consumer economy and a boon to food retailers.About 4 million people have come to see the games, and total ticket sales were expected to reach 10 billion yen ($92 million U.S.) over the season, which ended with the league championship

TOKYO (FNS) -- Since J-League, Japan's professional soccer league, opened its first season May 15, 1993, it has become one of the bright spots in the nation's sluggish consumer economy and a boon to food retailers.

About 4 million people have come to see the games, and total ticket sales were expected to reach 10 billion yen ($92 million U.S.) over the season, which ended with the league championship match yesterday.

Revenues from product licensing look to be far greater. J-Le

Register to view the full article