NEW LAUNCHES: HOW MUCH IS TOO MUCH?

As we all know, trade shows are an appropriate venue for manufacturers to showcase their wares, particularly the hottest new products in their portfolios.Walking the exhibit floor during the recent Food Marketing Institute's annual convention, I found myself thinking: That's a great idea! Why hasn't anyone thought of something like that before?But, after reviewing notes during a presentation delivered

As we all know, trade shows are an appropriate venue for manufacturers to showcase their wares, particularly the hottest new products in their portfolios.

Walking the exhibit floor during the recent Food Marketing Institute's annual convention, I found myself thinking: That's a great idea! Why hasn't anyone thought of something like that before?

But, after reviewing notes during a presentation delivered at the show by Information Resources Inc., two questions came to mind: How

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