A new contender is entering the brawl for brand-name recognition in the produce department.
It's the retailer.
Grower-shippers have been slugging it out, particularly for the last few years, to establish their brand names in the consumers' consciousness. But now, supermarkets are slapping their own labels -- or that of their suppliers and wholesalers -- on the produce in their stores, altering the dynamic in an already volatile trend.
Produce merchandisers, taki