NEW LINE TO LINK 'MASK' SERIES TO PILLSBURY PIZZAS WITH REBATE

LOS ANGELES -- New Line Home Video will tie the Oct. 24 release of "The Mask" Animated Video series to Totino's Party Pizza and Pizza Rolls from Pillsbury with a $3 mail-in rebate offer. The promotion, which will be backed by a national freestanding insert to break on Oct. 15, will include a coupon for 55 cents off the purchase of Totino's Pizza Rolls products in each video package. Cut-out masks

LOS ANGELES -- New Line Home Video will tie the Oct. 24 release of "The Mask" Animated Video series to Totino's Party Pizza and Pizza Rolls from Pillsbury with a $3 mail-in rebate offer. The promotion, which will be backed by a national freestanding insert to break on Oct. 15, will include a coupon for 55 cents off the purchase of Totino's Pizza Rolls products in each video package. Cut-out masks featuring characters from the animated series will be on the back of 10 million Totino's Pizza Pa

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