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Though consumers haven't lost their appetite for rotisserie chicken, retailers are using their ovens to do a lot more than turn birds around.A wider variety of seasoned products, better packaging and smarter merchandising have rekindled interest in the category. At the same time, retailers are maximizing their investment in the ovens by offering a greater variety of meats.Over the last year, Supermarket

Though consumers haven't lost their appetite for rotisserie chicken, retailers are using their ovens to do a lot more than turn birds around.

A wider variety of seasoned products, better packaging and smarter merchandising have rekindled interest in the category. At the same time, retailers are maximizing their investment in the ovens by offering a greater variety of meats.

Over the last year, Supermarket Operations, a seven-store chain based in Natchez, Miss., has been rollin

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