NEW MILK EFFORT TO STRESS NUTRITION

WASHINGTON -- A splashy new promotional campaign designed to educate consumers, particularly women, on the nutritional benefits of milk will be launched next month.The National Milk Processor Promotion Board's $52 million effort, featuring 20 celebrities, all sporting milk mustaches, will debut via a print campaign in several national magazines. A milk hotline, 1-800-WHY-MILK, has also been established

WASHINGTON -- A splashy new promotional campaign designed to educate consumers, particularly women, on the nutritional benefits of milk will be launched next month.

The National Milk Processor Promotion Board's $52 million effort, featuring 20 celebrities, all sporting milk mustaches, will debut via a print campaign in several national magazines. A milk hotline, 1-800-WHY-MILK, has also been established to answer consumer's questions about milk.

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