ARCADIA, Calif. -- A new Baby Bonus program at Vons here is helping new parents save money at the checkout.
Each time a customer spends $100 on baby-related items using the ValuePlus card, he or she receives a $5 gift certificate. The program is being offered at the retailer's Vons and Pavilions stores.
The campaign also includes Baby Bonus Values, items that are worth double their dollar value toward the next Baby Bonus gift certificate.
Baby Bonus items featured in a