NEW PFIZER FLAVORING OFFERS 'NATURAL' CHOICE

NEW YORK -- The Pfizer Food Science Group here has made it easier to formulate good-tasting food products that can carry the term "natural." The company has added Natural Veltol to its Veltol line of maltol and ethyl maltol. These compounds act as flavor enhancers and modifiers in a wide range of productsThe word "natural" on the label confers food products with a certain consumer appeal -- more wholesome,

NEW YORK -- The Pfizer Food Science Group here has made it easier to formulate good-tasting food products that can carry the term "natural." The company has added Natural Veltol to its Veltol line of maltol and ethyl maltol. These compounds act as flavor enhancers and modifiers in a wide range of products

The word "natural" on the label confers food products with a certain consumer appeal -- more wholesome, more nutritious. By introducing a natural maltol extracted from plant material

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