NEW PRODUCTS ENTERING THE CYCLE

At times, it seems the proliferation of new fabric softeners and dryer sheets is more abundant than April showers. But retailers say product innovation, along with the corresponding television commercials and coupon drops, is key to building sales and maintaining consumer interest in the category.Here's what's new in the fabric softener and dryer sheet category.Industry leader Procter & Gamble, Cincinnati,

At times, it seems the proliferation of new fabric softeners and dryer sheets is more abundant than April showers. But retailers say product innovation, along with the corresponding television commercials and coupon drops, is key to building sales and maintaining consumer interest in the category.

Here's what's new in the fabric softener and dryer sheet category.

Industry leader Procter & Gamble, Cincinnati, is beginning shipment of new Mountain Spring Downy dryer sheets

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