NEW PRODUCTS: INVIGORATORS OR HEADACHES?

Although considered the lifeblood of the business, the proliferation of new products often causes headaches for retailers and distributors and can be costly for manufacturers to get on the shelf.ars to be change on the horizon. The new technologies available to analyze consumer demand for products will help ensure success in the market, it was said.Also, the category management process as it is applied

Although considered the lifeblood of the business, the proliferation of new products often causes headaches for retailers and distributors and can be costly for manufacturers to get on the shelf.

ars to be change on the horizon. The new technologies available to analyze consumer demand for products will help ensure success in the market, it was said.

Also, the category management process as it is applied to nonfood will produce an efficient product assortment on the shelf. It

Register to view the full article