NEW PROGRAM TO BOOST RETAILER CONFIDENCE IN NEW PRODUCTS

CHICAGO -- New enhancements to Information Resources, Inc.'s BehaviorScan program will give retailers a better knowledge of what new products are going to succeed, said Valerie Skala, vice president, analytic product management and development.BehaviorScan uses retail outlets -- most of them supermarkets -- and a panel of consumer participants, to conduct in-market testing of new consumer packaged

CHICAGO -- New enhancements to Information Resources, Inc.'s BehaviorScan program will give retailers a better knowledge of what new products are going to succeed, said Valerie Skala, vice president, analytic product management and development.

BehaviorScan uses retail outlets -- most of them supermarkets -- and a panel of consumer participants, to conduct in-market testing of new consumer packaged goods items. Consumers show a card when checking out to record their purchase informati

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