NEW PROPOSAL FOR COUPON CODES

In 2005, retailers are processing longer and more variable product bar codes, but bar codes on coupons were left out of the equation.Coupon bar codes, with fixed six-digit manufacturer codes, are ill-equipped to handle the changes that have been brought under 2005 Sunrise, which could lead to more mis-redemptions at the checkout, observers noted.Thus, a group known as the Joint Industry Coupon Committee

In 2005, retailers are processing longer and more variable product bar codes, but bar codes on coupons were left out of the equation.

Coupon bar codes, with fixed six-digit manufacturer codes, are ill-equipped to handle the changes that have been brought under 2005 Sunrise, which could lead to more mis-redemptions at the checkout, observers noted.

Thus, a group known as the Joint Industry Coupon Committee (JICC) has proposed a plan to re-engineer the coupon bar code that would

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