NEW QFC INITIATIVE TO FOCUS ON FRESH FOODS

SEATTLE (FNS) -- Kroger's decision to test a new fresh-foods format at its QFC division marks the latest foray by a major retailer into territory once deemed undesirable.The 47,000-square-foot unit, dubbed Fresh Fare, is scheduled to help anchor a proposed mixed-use, industrial redevelopment site that also includes a five-star hotel.The upmarket store reportedly will punctuate its fresh focus with

SEATTLE (FNS) -- Kroger's decision to test a new fresh-foods format at its QFC division marks the latest foray by a major retailer into territory once deemed undesirable.

The 47,000-square-foot unit, dubbed Fresh Fare, is scheduled to help anchor a proposed mixed-use, industrial redevelopment site that also includes a five-star hotel.

The upmarket store reportedly will punctuate its fresh focus with exhibition cooking and a variety of action stations, including freshly tossed

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