NEW REVLON PRODUCT TO TARGET FOOD STORES

SAN FRANCISCO -- Revlon will introduce a value-priced brand of tone-on-tone hair coloring next month that it says is engineered to help retailers, especially supermarkets, strengthen their profits in the $1 billion-per-year category.Called Shadings, the line of 15 colors will be shipped to food, drug and mass outlets in late September, said Ray Wojcik, senior vice president for trade marketing at

SAN FRANCISCO -- Revlon will introduce a value-priced brand of tone-on-tone hair coloring next month that it says is engineered to help retailers, especially supermarkets, strengthen their profits in the $1 billion-per-year category.

Called Shadings, the line of 15 colors will be shipped to food, drug and mass outlets in late September, said Ray Wojcik, senior vice president for trade marketing at Revlon, New York.

"What we are attempting to do is to get retailers' -- and part

Register to view the full article

test - Advanced Registered User

Already a member? .