NEW SANDWICHES DEBUT AT 7-ELEVEN

NEW YORK -- Hoping to boost its share of the prepared-foods category and attract more women consumers, 7-Eleven has rolled out a new breakfast and lunch menu featuring an assortment of moderately priced, transportable sandwiches and snacks.The convenience store chain is aiming to develop signature food items and is using higher-quality standards in developing the lines, Des Hague, 7-Eleven's new vice

NEW YORK -- Hoping to boost its share of the prepared-foods category and attract more women consumers, 7-Eleven has rolled out a new breakfast and lunch menu featuring an assortment of moderately priced, transportable sandwiches and snacks.

The convenience store chain is aiming to develop signature food items and is using higher-quality standards in developing the lines, Des Hague, 7-Eleven's new vice president of fresh foods, told SN last month during the company's 75th anniversary c

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