The New Science of Pricing

Riesbeck Markets has re-priced, re-assorted and re-signed its stores to successfully blunt the impact of Wal-Mart supercenters that entered its 100-mile-wide region of Appalachia six years ago. Wal-Mart was the trigger point, said Richard Riesbeck, president and chief executive officer of the St. Clairsville, Ohio-based regional chain. We were a modified high-low with better actual everyday prices

Riesbeck Markets has re-priced, re-assorted and re-signed its stores to successfully blunt the impact of Wal-Mart supercenters that entered its 100-mile-wide region of Appalachia six years ago.

“Wal-Mart was the trigger point,” said Richard Riesbeck, president and chief executive officer of the St. Clairsville, Ohio-based regional chain. “We were a modified high-low with better actual everyday prices than most chains, but consequently features that weren't as deep. We went EDLP, more

Register to view the full article