NEW SERVICE MERCHANDISERS JOIN DIRECT BUYING SCENE

ATLANTIC CITY, N.J. -- The increase in retailers buying videos directly from studios has given birth to a new type of service merchandising.Retail merchandising specialists are helping manufacturers and retailers get directly purchased products on the floor and re-ordered, according to Bill Bartels, senior vice president of corporate at Spar Marketing Force.In video, Tarrytown, N.Y.-based Spar works

ATLANTIC CITY, N.J. -- The increase in retailers buying videos directly from studios has given birth to a new type of service merchandising.

Retail merchandising specialists are helping manufacturers and retailers get directly purchased products on the floor and re-ordered, according to Bill Bartels, senior vice president of corporate at Spar Marketing Force.

In video, Tarrytown, N.Y.-based Spar works with Wal-Mart, Kmart and Target, as well as with all the major movie studios

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