NEW STAR RISING

NEW YORK -- PolyGram is counting on supermarkets as it becomes more aggressive in the movie business.With the theatrical release of "The Game" last month, PolyGram Filmed Entertainment embarked on a course that it expects will quickly place it among the top movie studios. A long slate of big and small budget features will follow in the coming months. As they hit the home video window, supermarket

NEW YORK -- PolyGram is counting on supermarkets as it becomes more aggressive in the movie business.

With the theatrical release of "The Game" last month, PolyGram Filmed Entertainment embarked on a course that it expects will quickly place it among the top movie studios. A long slate of big and small budget features will follow in the coming months. As they hit the home video window, supermarket rental and sales programs figure prominently in the company's marketing plans, said Bill

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