Retailers are using a variety of unique strategies to build diaper sales.
Fleming Cos., Oklahoma City, for example, is encouraging its retail customers to buy diapers on a pallet program, said Tom Rose, the wholesaler's director of category management.
"We have a goal of selling 5% of all our diapers this year on pallet programs," Rose said.
Buying on a pallet program enables retailers to purchase diapers at a lower cost. The retailers, in turn, can then reduce