NEW STRATEGIES ARE EMPLOYED TO GAIN DIAPER VOLUME

Retailers are using a variety of unique strategies to build diaper sales.Fleming Cos., Oklahoma City, for example, is encouraging its retail customers to buy diapers on a pallet program, said Tom Rose, the wholesaler's director of category management."We have a goal of selling 5% of all our diapers this year on pallet programs," Rose said.Buying on a pallet program enables retailers to purchase diapers

Retailers are using a variety of unique strategies to build diaper sales.

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