A NEW STRUCTURE

Management information systems managers and systems gurus say the technology necessary to support Efficient Consumer Response is already available. But like harried commuters waiting for a light to turn green, most sit tight while presidents and chief executive officers wrestle with organizational structures that are anything but efficient."Systems and technology aren't hurdles to ECR," one ECR proponent

Management information systems managers and systems gurus say the technology necessary to support Efficient Consumer Response is already available. But like harried commuters waiting for a light to turn green, most sit tight while presidents and chief executive officers wrestle with organizational structures that are anything but efficient.

"Systems and technology aren't hurdles to ECR," one ECR proponent said. "It's vertically aligned organizations that stand in the way. If you're a

Register to view the full article

test - Advanced Registered User

Already a member? .