NEW SWEETENER TO CHALLENGE ASPARTAME IN CENTER STORE

NEW BRUNSWICK, N.J. -- Sucralose, a new, patented, no-calorie artificial sweetener that is derived from sugar, is expected to sweeten the sales of several key Center Store categories.The sweetener is opening new doors for diabetics and others watching their sugar intake. Marketed under the brand name Splenda, sucralose is manufactured by the McNeil Specialty Products Co. division of Johnson & Johnson

NEW BRUNSWICK, N.J. -- Sucralose, a new, patented, no-calorie artificial sweetener that is derived from sugar, is expected to sweeten the sales of several key Center Store categories.

The sweetener is opening new doors for diabetics and others watching their sugar intake. Marketed under the brand name Splenda, sucralose is manufactured by the McNeil Specialty Products Co. division of Johnson & Johnson here. It was granted Food and Drug Administration approval earlier this month fo

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