NEW SYSTEM IS URGED FOR TRADE PROMOTIONS

LAKE BUENA VISTA, Fla. -- Manufacturers must sit down with wholesalers and work out a revised trade promotional system to make up for any loss of inside margins as a result of the industry's Efficient Consumer Response initiative.Otherwise, wholesalers will not stop the practices of forward buying or diverting, and thus hamper the industry's quest to streamline operations and implement ECR.That was

LAKE BUENA VISTA, Fla. -- Manufacturers must sit down with wholesalers and work out a revised trade promotional system to make up for any loss of inside margins as a result of the industry's Efficient Consumer Response initiative.

Otherwise, wholesalers will not stop the practices of forward buying or diverting, and thus hamper the industry's quest to streamline operations and implement ECR.

That was the pointed message delivered by Victor Orler, associate partner in Andersen

Register to view the full article

Already a member? .