NEW TEAM PREPARES FOR SUPER BOWL

PLANO, Texas -- Dr Pepper/Seven Up has teamed with Cincinnati-based Hillshire Farm for a Super Bowl promotion that links 7 Up with Hillshire Farm Smoked Sausage.romotion will be delivered to consumers through a freestanding insert in January 24th editions of local newspapers. In addition, ad slicks and point-of-sale materials will be used to make the coupons available in-store."This promotion will

PLANO, Texas -- Dr Pepper/Seven Up has teamed with Cincinnati-based Hillshire Farm for a Super Bowl promotion that links 7 Up with Hillshire Farm Smoked Sausage.

romotion will be delivered to consumers through a freestanding insert in January 24th editions of local newspapers. In addition, ad slicks and point-of-sale materials will be used to make the coupons available in-store.

"This promotion will benefit our consumers and will allow us to gain secondary displays to boost in

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