NEW TECHNOLOGIES CAN HELP STORES FIGHT INTERNET: SURVEY

ORLANDO, Fla. -- New technologies will help keep brick-and-mortar retailers from losing customers to the Internet.But if the stores want happy shoppers, they'd better make sure their customers understand the benefits and methods of these technologies.These were the conclusions drawn from a new study commissioned by the International Mass Retail Association, Arlington, Va., to measure consumer acceptance

ORLANDO, Fla. -- New technologies will help keep brick-and-mortar retailers from losing customers to the Internet.

But if the stores want happy shoppers, they'd better make sure their customers understand the benefits and methods of these technologies.

These were the conclusions drawn from a new study commissioned by the International Mass Retail Association, Arlington, Va., to measure consumer acceptance of retail technologies. It found people had strong feelings about the pe

Register to view the full article