NEW WEGMANS UNIT USES DISCOUNT, FREE SODA TACTICS

DICKSON CITY, Pa. -- A new Wegmans Food Market, opened here last month, successfully grabbed health and beauty care and pharmacy business by discounting cosmetics for its shoppers' club customers and by giving away private-label soda to new prescription customers.The 46-store chain, based in Rochester, N.Y., declined to make an official comment on the promotions.A full page of the Dickson City store's

DICKSON CITY, Pa. -- A new Wegmans Food Market, opened here last month, successfully grabbed health and beauty care and pharmacy business by discounting cosmetics for its shoppers' club customers and by giving away private-label soda to new prescription customers.

The 46-store chain, based in Rochester, N.Y., declined to make an official comment on the promotions.

A full page of the Dickson City store's color circular for the week of Aug. 28 to Sept. 3 heralded buy-one-get-one

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