THE NEW WORLD OF INDEPENDENTS

LEOMINSTER, Mass. -- The small family-owned Victory Super Markets here has cooked up a fresh identity for itself, and it's paying off.Building on a winning recipe that features its Market Square fresh food and meals concept, the 16-unit independent is poised to enter new markets currently dominated by "the big guys."Victory's first foray into the home-meal replacement arena, Market Square, got its

LEOMINSTER, Mass. -- The small family-owned Victory Super Markets here has cooked up a fresh identity for itself, and it's paying off.

Building on a winning recipe that features its Market Square fresh food and meals concept, the 16-unit independent is poised to enter new markets currently dominated by "the big guys."

Victory's first foray into the home-meal replacement arena, Market Square, got its debut a year and a half ago, as reported in SN, March 24, 1997, at a 60,000-sq

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