NEW WORLD OF INDEPENDENTS

SYRACUSE, N.Y. -- Having leveraged its frequent-shopper program to the point where cardholder purchases account for 90% of store sales, Green Hills Farms here says the next frontier is linking its extensive customer knowledge to its category management information.With a goal of achieving true one-to-one marketing and rewarding its best customers, the independent retailer plans to make use of a variety

SYRACUSE, N.Y. -- Having leveraged its frequent-shopper program to the point where cardholder purchases account for 90% of store sales, Green Hills Farms here says the next frontier is linking its extensive customer knowledge to its category management information.

With a goal of achieving true one-to-one marketing and rewarding its best customers, the independent retailer plans to make use of a variety of electronic communication vehicles, especially those that allow real-time intera

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