THE NEW WORLD OF INDEPENDENTS

GRAND RAPIDS, Mich. -- "We're really too little to be big and we're definitely too big to be little."With that thought, Jeff Gietzen, president and chief executive officer of D&W Food Centers here, raises perhaps the major dynamic facing his highly praised, 24-unit supermarket company. The 55-year-old-company finds itself in that growing middle tier of supermarket operators who are bigger than traditional

GRAND RAPIDS, Mich. -- "We're really too little to be big and we're definitely too big to be little."

With that thought, Jeff Gietzen, president and chief executive officer of D&W Food Centers here, raises perhaps the major dynamic facing his highly praised, 24-unit supermarket company. The 55-year-old-company finds itself in that growing middle tier of supermarket operators who are bigger than traditional mom-and-pop retailers but smaller than the Goliath chains crowding the door

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