A NEW YEAR'S RESOLUTION TO KNOW CUSTOMERS BETTER

There's been a lot of talk regarding the ways supermarkets are trying to improve their understanding of the customer in these ultra-competitive, channel-blurred times.Several initiatives are particularly noteworthy, including the forging of stronger retailer-manufacturer alliances and the increasing use of new software to develop a database of consumer insights. Used in conjunction with related best

There's been a lot of talk regarding the ways supermarkets are trying to improve their understanding of the customer in these ultra-competitive, channel-blurred times.

Several initiatives are particularly noteworthy, including the forging of stronger retailer-manufacturer alliances and the increasing use of new software to develop a database of consumer insights. Used in conjunction with related best retailing practices, these efforts hold the promise of helping supermarkets better ca

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TAGS: Walmart