General Mills, Sony Team
al Mills here and Sony Computer Entertainment America, Foster City, Calif., have launched a three-month cross-promotional campaign running now through May 31.
In the "Gimme Five" program, General Mills is offering consumers a $5 discount coupon on five popular PlayStation games: "Crash Bandicoot: Warped"; "Spyro the Dragon"; "Tomba!"; "Grand Turisimo"; and "Rugrats: Search for Reptar." The cereal brands include Lucky Charms, Frosted Cheerios, Cook