Consumers Support Labels on Beef
American consumers support country-of-origin labeling on beef products, according to a national survey sponsored by the National Cattleman's Beef Association (NCBA) here.
The survey, conducted by McLean, Va.-based Wirthlin Worldwide, found that 78% of the 1,000 American consumers polled support country-of-origin labeling. Of those, most were women -- still the primary household shopper.
While consumers typically assume that beef pr