NEWS BRIEFS: NEW ATKINS SPORTS DRINK...YOO-HOO SIMPSONS SWEEPSTAKES AND PROMOTION...SUMMER PROMOTION SUPPORTS PEPSI SHOW...HAWAIIAN PUNCH GETS LIGHTER...TAZO TEAS TAKE TOP SPOT IN NATURAL FOOD STORES

NEW ATKINS SPORTS DRINKte Beverages here said it has received an initial purchase order from Atkins Nutritionals, New York, for ChampionLyte Sports Drink, which will be sugar-free and clear in appearance. It will appear on the Atkins Web site soon and in Atkins' fall catalog, to be delivered Sept. 1, the company said.The order, which was placed through its national broker Alldiet, consists of a special

NEW ATKINS SPORTS DRINK

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