NEWS ROUNDUP

Oatmeal Offers Treasure Huntstant oatmeal product from the Quaker Oats Co. here, Treasure Hunt, hit grocers' shelves recently to coincide with the back-to-school season.Consisting of an apple-cinnamon flavor, the product includes mini-treasure chests and secret golden keys that "melt" to reveal green emeralds, red rubies and gold coins inside.Treasure Hunt is supported by a multimillion dollar integrated

Oatmeal Offers Treasure Hunt

stant oatmeal product from the Quaker Oats Co. here, Treasure Hunt, hit grocers' shelves recently to coincide with the back-to-school season.

Consisting of an apple-cinnamon flavor, the product includes mini-treasure chests and secret golden keys that "melt" to reveal green emeralds, red rubies and gold coins inside.

Treasure Hunt is supported by a multimillion dollar integrated marketing campaign, including a television commercial tar

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