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Dairy Group OKs Radio Spotsational Dairy Promotion and Research Board here recently approved the use of two new radio commercials that focus on cheese in the deli.The 30-second radio spots, called "Deli Man" and "Deli Man's Secret," highlight cheese as a category."We believe the strategy is a good complement to branded advertising, which focuses on a particular type [of cheese]," said William Underwood,

Dairy Group OKs Radio Spots

ational Dairy Promotion and Research Board here recently approved the use of two new radio commercials that focus on cheese in the deli.

The 30-second radio spots, called "Deli Man" and "Deli Man's Secret," highlight cheese as a category.

"We believe the strategy is a good complement to branded advertising, which focuses on a particular type [of cheese]," said William Underwood, chairman of the Board's advertising and sales promotion co

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TAGS: Dairy