Stroh Tests Zima Competitor
g Co. here is test-marketing Clash, a clear malt alcoholic beverage that is the brewer's answer to Zima from Coors.
Test-marketing of Clash began in Colorado, New Mexico and Arizona in mid-May. Produced at Stroh's Longview, Texas, brewery, Clash has a "flavor profile that is different" from Zima, according to a Stroh's spokeswoman.
The introduction will be supported with four-color advertising inserts in alternative newspapers targeted