NEWS ROUNDUP

Stroh Tests Zima Competitorg Co. here is test-marketing Clash, a clear malt alcoholic beverage that is the brewer's answer to Zima from Coors.Test-marketing of Clash began in Colorado, New Mexico and Arizona in mid-May. Produced at Stroh's Longview, Texas, brewery, Clash has a "flavor profile that is different" from Zima, according to a Stroh's spokeswoman.The introduction will be supported with four-color

Stroh Tests Zima Competitor

g Co. here is test-marketing Clash, a clear malt alcoholic beverage that is the brewer's answer to Zima from Coors.

Test-marketing of Clash began in Colorado, New Mexico and Arizona in mid-May. Produced at Stroh's Longview, Texas, brewery, Clash has a "flavor profile that is different" from Zima, according to a Stroh's spokeswoman.

The introduction will be supported with four-color advertising inserts in alternative newspapers targeted

Register to view the full article