Gum With Crunch Is Launched
Warner-Lambert's American Chicle Group here has launched Fruit*A*Burst, the latest addition to its line of new chewing gum products with crunch flavor crystals.
Fruit*A*Burst will compete in the $2 billion U.S. gum category, and, according to the company, is expected to expand the category by $16 million in the first year.
The new product will be supported by television and radio advertising, beginning in November. It's available in sev