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Gum With Crunch Is LaunchedWarner-Lambert's American Chicle Group here has launched Fruit*A*Burst, the latest addition to its line of new chewing gum products with crunch flavor crystals.Fruit*A*Burst will compete in the $2 billion U.S. gum category, and, according to the company, is expected to expand the category by $16 million in the first year.The new product will be supported by television and

Gum With Crunch Is Launched

Warner-Lambert's American Chicle Group here has launched Fruit*A*Burst, the latest addition to its line of new chewing gum products with crunch flavor crystals.

Fruit*A*Burst will compete in the $2 billion U.S. gum category, and, according to the company, is expected to expand the category by $16 million in the first year.

The new product will be supported by television and radio advertising, beginning in November. It's available in sev

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