Milk Ads Shaking Up Sales
e "Got Milk?" campaign has officially earned its weight in advertising dollars, according to a statement by the California Milk Processor Board.
"According to national sales tracking data, sales in California began to surge in February and have been extremely strong ever since, averaging 4.5% higher from January through May 1996 than for the same period in 1995," said Executive Director Jeff Manning, in a statement.
"With April 1996 level