Quality Comes First, Survey Finds
is important to parents of infants, few are willing to sacrifice quality in the name of price. So said an independent survey conducted by Drypers Corp. here.
To save money, 67% of those polled said they rely on cents-off coupons. Special in-store pricing sways 40%. The desire for quality is demonstrated by the fact that only 7.5% of those surveyed shop at resale stores, and just over 5% buy less-expensive, generic brands.