'Pinocchio' Set for Release
Home Video will release the recent theatrical movie, "The Adventures of Pinocchio," on Nov. 5 at a sell-through price of $19.98. Prebook is Oct. 15.
The title will be supported by a $10 million marketing campaign, cross-promotions with four companies, including Hormel, a special collectible cover and a 90-day pay-per-view window. Hormel is offering a $5 mail-in rebate with the purchase of the movie and five of its products, including Spam.