NEWS ROUNDUP

Report to Go Beyond ECRnonfood report, to be issued at the Food Marketing Institute's General Merchandise and Health and Beauty Care Conference in St. Louis Sept. 25, will feature broader concepts that go beyond the Efficient Consumer Response initiative.The study, being sponsored by American Greetings here in conjunction with an FMI-endorsed nine-member retailer research council, will present findings

Report to Go Beyond ECR

nonfood report, to be issued at the Food Marketing Institute's General Merchandise and Health and Beauty Care Conference in St. Louis Sept. 25, will feature broader concepts that go beyond the Efficient Consumer Response initiative.

The study, being sponsored by American Greetings here in conjunction with an FMI-endorsed nine-member retailer research council, will present findings on the impact of nonfood from integrated marketing campaigns, signs,

Register to view the full article

test - Advanced Registered User

Already a member? .