Nestle Changes Product Name
le USA, based here, will change its 50-year-old brand name, Nestle Quik, to Nestle NesQuik. All of Nestle's product lines, which are marketed to more than 100 countries, will bear the new moniker, as well as the associated packaging. The roll-out is slated to begin in May. In a related development, Nestle has entered into a partnership with Minneapolis-based General Mills, to launch a new NesQuik cereal line in the United States, also in May.