Coke's Polar Bears Going BTS
rt Hall, a supplier of school, home and office supplies, has signed a licensing agreement to market a back-to-school line featuring Coca-Cola's Polar Bears and Polar Bear Cubs.
This will be the company's flagship license for next year. The line will include more than 40 cover designs on portfolios, binders, notebooks, pocket memos, assignment books, diaries and planners.
In addition to Coca-Cola, Stuart Hall also has signed 1996 school